Our Partnerships

ASA Strategic Cause Partnerships enable diverse companies to benefit from the enormous appeal of animals. Partnering with the ASA raises awareness and revenue for animal welfare programs and gives consumers the opportunity to help animals in need.

Are you interested in supporting the ASA through cause-related marketing? Learn more.

If you would like to submit a proposal for a large-scale cause-marketing partnership on a national level, please email partners@asacharity.com.


Subaru is proud to be a long-standing partner of the ASPCA® (American Society for the Prevention of Cruelty to Animals®), a leading animal welfare organization in North America, to help bring pets and people together. Since 2008, Subaru has donated nearly $20 million to the ASPCA and helped support over 1,200 adoption events, helping more than 40,000 animals nationwide.

Animal Planet

The coldest day of the year didn’t stop New York City-area families from visiting the ASPCA Adoption Center and adopting nearly every available cat and dog—26 in all.

On Sunday, January 8, Animal Planet sponsored a fee-waived adoption event celebrating the upcoming Puppy Bowl XIII, which airs February 5 at 3:00 P.M. ET/12:00 P.M. PT.  All adoption fees for dogs as well as cats were covered by Animal Planet.

“Today was a special day,” said Rebecca Frommer, the ASPCA’s Senior Manager of Strategic Cause Partnerships. “Since 2014, Animal Planet and the ASPCA have hosted fee-waived adoption events at shelters across the country, but this year, Animal Planet started Puppy Bowl season at our Adoption Center in New York City.”

Puppy Bowl XIII will feature a former ASPCA pit bull puppy named Precious. In addition, kittens playing on the field during the Kitty Half-time Show are all from the ASPCA’s Kitten Nursery, where they spent the first weeks of their lives before they were ready to be adopted.

Tito’s Handmade Vodka

Longstanding ASPCA Partner Tito’s Handmade Vodka is partnering with the ASPCA to raise much needed funds for animals in need this holiday season.

Between October 15th and January 3rd, you can “Be a Giver” and support the ASPCA!  Tito’s Handmade Vodka will donate $1.00 to the ASPCA when selected as your charity of choice – up to $150,000.

Please visit www.titosholiday.com to enter.

But wait – there’s more!

Tito’s Handmade Vodka will also match donations made through Crowdrise, penny for penny to the ASPCA up to $100,000! Click here to learn more.

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We Are Their Voice

ASACharity was the first humane society to be established in North America and is, today, one of the largest in the world.

Our organization was founded on the belief that animals are entitled to kind and respectful treatment at the hands of humans and must be protected under the law. Headquartered in New York City, the ASA maintains a strong local presence, and with programs that extend our anti-cruelty mission across the country, we are recognized as a national animal welfare organization. We are a privately funded 501(c)(3) not-for-profit corporation, and are proud to boast more than 2 million supporters across the country.